The Ambitious Bookkeeper Podcast

208 ⎸ Social Media Marketing in 2025 with Grace Costa, The Social Accountant

• Serena Shoup, CPA • Episode 208

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In this episode, Serena sits with Grace Costa, founder of Social Mixed Media and the Social Accountant, to dive deep into what's working in social media marketing right now. Grace shares her journey from accountant to marketing agency owner and gives us the real scoop on how AI is changing the game for bookkeepers and accountants trying to land clients online.

In this episode you’ll hear:
- 4 core organic marketing strategies for bookkeepers and accountants in 2025
- How AI and Google's new search features affect visibility
- Why DM outreach doesn't have to feel spammy
- Real talk about using templates vs. creating everything from scratch

Resources mentioned in this episode:

  • Metricool - Social media scheduler recommended by Grace (posts to Facebook, Instagram, LinkedIn, and Google Business Profile)
  • Loomly - Serena's preferred social media scheduler
  • ManyChat - Automation tool for DM sequences and lead magnets
  • Canva - For customizing social media templates
  • ChatGPT - For client research and personalized sales calls


Meet Grace
Grace Costa is the founder of Social Mixt Media, a marketing agency that helps businesses grow through digital marketing strategies and automation. She's also the founder of Social Accountant, a membership that delivers done-for-you marketing content each month, exclusively for bookkeepers and accountants.

Connect with Grace
👥 Facebook: Social Accountant
📱 Instagram: @socialaccountantmedia
👩‍💼 LinkedIn: Social Accountant
💼 Social Accountant Membership: https://socialmixtmedia.com/accountant
🌐 Social Mixt Media: 2 weeks of social media templates: https://socialmixmedia.kit.com/dcfcb22051

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Welcome to the show, grace. How are you today? I am good. Thank you so much. Awesome. I like a while back, I, I don't remember how I discovered you to be honest, but I decided I would like, I love to try different things out and see how they work and then go and, you know, report back to my audience here on the podcast. And so several months back I. I enrolled in your social media templates, so we're definitely gonna be talking about that. But before we get into that, I want to go ahead and introduce yourself to the, to our listener, and let us know how you got to where you are, and then we'll just let the conversation unfold. Yeah. Awesome. So I'm Grace Costa. I am the founder of Social Mixed Media, a marketing agency, and I also run Social Accountant, which is the marketing membership for bookkeepers and accountants. Before I started my business, I was an accountant for eight years, almost eight years. And in 2020, I left my job as a senior accountant at a bookkeeping firm, but it wasn't because of COVID. I actually just had my second child, and we also found out that my husband was deploying for eight months. So I made the decision to step back and be home with my boys. Thankfully, during this time that my husband was overseas, things at home were going really well, and I actually had more free time than I had expected, and the entrepreneurial side of me decided to start a side hustle and. Looking back, I've always had some kind of side hustle. I was teaching kickboxing for a few years and I even ran a website and a blog with Google AdWords and affiliate staff. But this time in 2020, I created a course. It was a course to help people find and land entry level virtual bookkeeping jobs because in my last role. I had been hiring and training new bookkeepers, so it felt like an like the natural thing to create, and I actually found a lot of success in growing my Facebook group, building an email list, engaging. I. And other Facebook groups and also creating content. But the big shift happened when I started noticing that many bookkeeping and accounting business owners were constantly asking about marketing and creating content. And that's when I decided to go all in in marketing for bookkeepers and accountants. And now through the agency and the membership. Our mission is to take one of the biggest struggles for bookkeepers and accountants, which is marketing and content creation. And we help make it fun and easy and profitable. Since then I've built a rockstar team of bookkeepers, accountants, and marketing specialists in different parts of the world to help write content and also manage our members' social media. Outside of work, I have an amazing husband. I have three little ones, an 8-year-old, 4-year-old, a 2-year-old. We love hanging out at the pool, going to the beach, and traveling whenever we get the chance. Yeah, before we hit record, we were talking about the family vacation. You're about to go on and cool. And that's just another, like testament to having a flexible business of being able to do that kind of stuff. So kudos to you to building something that allows you to take the time with your family and make those memories. so tell me about. like what the membership looks like versus, 'cause you also said you have the Mm-hmm. how do those interact together? Oh, great question. so the agency was started and we were, you know, handling custom projects. At first we were doing a lot of one-on-ones, and. I really had it this way so that I can kind of fund my membership, like fund running ads and promoting my membership more, because that was really the goal was to create more of like the freedom and flexibility. I didn't wanna go back, you know, being in that bookkeeping firm, I knew that I had to be, expected to have Zoom calls with clients, and I knew that that was. What I was trying to like, move away from, but the custom projects, you know, the money that was coming from those custom projects helped me fund, you know, the advertising and helping with creating content and paying some of my team and things like that. So that's kind of how it started. And so now we're really just focused on the membership. But when you, you know when you. See that we also offer other services. It'll have like the agency name on the invoice and things like that. so since your focus mainly on the membership is what you offer through the agency, just kind of like an upgrade to the membership where you can, like people can implement what they're already, you know, you're implementing for them. Instead of like, for example, we get a bunch of templates, we have to apply our own branding, you know, you know, like customize the captions, all that kind of stuff. Is that what you guys are offering or do you also offer customized marketing services? great. Great question. So I'll go over, you know, what we do as far as like the membership, so the membership. You know every month our members get a full month's worth of ready to post social media and email marketing content. And we also provide training tools and customer support to help them build their online presence and get clients. And along with that, you know, we send up a lot of bonus marketing materials and goodies every month. But we're turning the membership more into like, you know, more than just content and templates. It'll be more about community, you know, support mini workshops, giving business owners, you know, essentially all the tools that they need to build their online presence and grow grow their business. And so with the agency, you know, along with everything that we offer, like we want to create these. Tools and resources to, to stay at the forefront of changes, especially with what's to come with AI and making sure, you know, members have the tools and everything they need to show up online. Yeah. So have you been building in different ways to, to help people utilize ai? I'm like going off on a tangent, I'm just so curious about stuff like this. Oh, I know, I know. And I, I mean, we could definitely talk about like how marketing is gonna change, you know, Yeah. that. The changes of AI in just the last few months, you know, how that's gonna change marketing. But yeah, we're definitely looking into a lot of ways that to integrate ai. Right now just this year alone, we're gonna be focusing on creating more niche specific content for our members.'cause we know that a lot of members, our members are also offering other things, or they may even wanna look into like, niching down. And so. We wanna able to provide those kind of you know, resources and tools for them to proceed in those kind of directions. Awesome. Okay, so. I wanna give our listener some like tactical stuff to take away. And I also, from a curiosity standpoint, I'm wondering what you're seeing like being effective and successful right now with the clients that you work with in the agency and with your membership.'cause I'm sure you're hearing wins and all that kind of stuff. So I guess we could start there and Yeah. yeah. So I know if you had asked me a few months ago like how to go about marketing your business online, like I would've, I would've said, and this is also what we teach in the membership, is start by figuring out if you wanna target a specific industry. And if you don't have a niche yet, I'd suggest focusing on local small business owners. Next. You know, we tell you which platforms to market. Your business to reach those ideal clients. So, XAKA Twitter is great for big tech SaaS and finance. LinkedIn works really well for B2B and software too. Instagram and TikTok are perfect for creative entrepreneurs, content creators, and e-commerce. And then Facebook, especially Facebook groups, are perfect for targeting local small business owners. And then I'd say spend 30 minutes a day, you know, during your work week doing exactly this, you know, build your audience add your ideal clients on your friend list on Facebook, and also add professionals in their network and industry to your friendless. And if you don't have a niche, then you know, search for local business by typing in the search bar. Business owner plus location, for example, business owner Miami, and then Facebook will pull up the results for these business owners and your location. And also auto suggest people with similar backgrounds and actually all of the platforms do this. So, and you know, for in, for Instagram you wanna grow your following. For LinkedIn you wanna grow connection, so. You know, building your, audience is number one. Second is to post content. Third is to engage with your ideal client's content. And then lastly is to send friendly dms, introducing yourself and making connection. You know, there's no selling at this point. It's just making a connection, letting them know. You know who you are and if they have any questions about bookkeeping or accounting to reach out to you. And so these are the four core organic marketing strategies to get clients online that we share also in the, in social media. And the, and this is how our members are getting results with inside the membership, along with posting content. But now. With all the changes with AI and more AI driven algorithms and the rollout of Google's AI mode, which is, you know, Google's new search things are shifting really fast and it's going to be a game of volume and visibility more than ever because the more places you show up online and the more data that these AI algorithms have and AI agents have to match you with people that are searching for your services. You know, AI is now deciding who sees what, and it's taken over how content is going to be shown. So the more signals that you send out, the more data it can work with. So given what's happening with ai, you know, here's what I recommend. Um. First, starting with the easiest is just making sure that your websites your website, your social media profiles, your listing like Google Business profile are all fully optimized and complete. use keywords your audience is actually searching for. includes specific services you offer and your location, the city and state, and even softwares and programs. That your clients use. So anything that can tie it back to them. So for example, if your ideal clients or interior designers and, you're using certain interior designer softwares, like design files for invoicing or studio designer for bookkeeping, make sure to add those descriptions. And if you don't have a niche, I recommend just. You know, optimizing for location. I know this is like basic stuff, but you'll be surprised how many people forget about these little things and don't update their descriptions, Mm-hmm. after creating their profiles and accounts. And, and this is also just to say how having a niche or just having, you know, a certain positioning is gonna help all the more because it, you know, it just helps. Make marketing so much easier for you. And so the second thing is to get listed on other websites and platforms. One of the great things about the accounting industry, as you know, Sina, is like there's a ton of software and tools built specifically for bookkeepers and accountants. And a lot of them offer affiliate programs, partner opportunities, public directories that can help you get more visible and grow your client base. So start with the tools like you're already using. See if they offer a directory, listing, a certification or partner perks and take advantage of them. Then look into like what other look into others that you can join for free. There are new marketing tools like launching all the time, and many of them are looking for bookkeepers and accountantss to partner with. And this is like the easiest way to promote your services because you're essentially borrowing their platform and, creating more visibility for yourself. Third is forming strong partnerships and collaborations. So write down your dream 100. but on smaller scale, you know, your Dream 25 and write down like the names of individuals who have built. Or, or you wanna build a relationship with that. You can borrow their audience or they can borrow your audience. Think professionals who connect with business owners like on a regular basis, like business attorneys, of course, CPAs, insurance brokers, marketers, business coaches, and other professionals That naturally love networking like realtors and social media managers, and I also recommend having like a generous referral program with these professionals and also with your clients. And then lastly, you know, now we get into like the marketing portion, is to develop your marketing strategy. You know, decide if you wanna do in-person, or online marketing. I recommend both for online marketing, decide if you wanna do paid or organic. Paid marketing is like running Google ads and Facebook ads, and is for business owners or businesses that have a dialed in niche and offer. So for example, a good offer that's hyper-specific would be a free tax assessment for real real estate investors in Miami. In Miami, Florida. Or another example of a good offer is, that's hyper specific, is like a job costing workshop for residential contractors. So if you decide on , the organic marketing strategies, then use the marketing strategies earlier that I mentioned, focusing on those four core strategies, building your following. Posting content, engaging and sending dms . You don't want to post content but not build your, your audience because then you won't have people to see your content. You know, and you don't wanna engage on your ideal client's content if you don't have content yourself, because a lot of people now want to consume content before they take that next step before trust has, been established. And so once you've got your marketing plan figured out, you know, schedule it in weekly and treat it like a process, like a SOP and be really intentional and strategic with your time on social media. You know, ideally you wanna post content as many platforms as you can. You know, now with like third party schedulers, you can post your content on essentially like. You know, up to four to five.'Cause once your posts are created, you know, batch them and schedule them out for the month, and that should be on autopilot. And then on a daily or weekly basis during the work week, then you can focus on. Building your audience, building your friend list, you're following your LinkedIn connections, engaging on their content, and then sending dms. You know, overall marketing doesn't have to be complicated once you develop a plan and strategy, like it just comes down to like following the process and doing the steps and then sticking to the plan and, and, you know, making sure it's simple. And that's what, you know, that's what gets the results. Yeah, absolutely. So you mentioned a scheduler. Do you have a specific scheduler that you like to recommend for your members? I have mine, but Yeah, to know what yours is. so we, we use metrical. Okay. Yeah, because it, it Schedules to all of the platforms that we recommend, which is Facebook, Instagram, LinkedIn, and Google Business Profile. So that's what, yeah, that's what we recommend. And I think they're such a cool company. They're, Definitely always looking into like how to develop better tools and, you know, experience for their customers. So that's what I recommend. But there's a ton of them out there and I, you know, I think that a lot of them do have free trials, like metrical. Actually you can post content up to 30 posts in a month for free, you know, and there's a lot of platforms. Like that. So, you know, just check 'em out and see how you like, as far as like the user experience yeah, that's what we recommend. Awesome. Yeah, I, I've been using Loom Lee for years now and they've improved a lot too, but but yeah, I haven't tried po I don't, I think you can create like a custom connection so you probably can post to Google business, but I. They might even have that linked already, but I don't use that because I have an online, my niche is online businesses, so it's not like location specific. But yeah, I know that is definitely Google. My business is a huge strategy if you're working with local businesses. Yeah. is where you definitely Oh yeah. It is like low hanging fruit, you know, it's really, it's easy to set up and to have, you know, your, your clients post their reviews on there. It helps tremendously with SEO and things like that. And, you know, you have to think about Google as like the. The biggest online search platform and tool. So you know, you wanna get on where it's, it makes sense. Yeah. what are you seeing, like in your membership and with your clients, are you seeing a specific platform is working best with your templates, or are you seeing, like, like what trends are you seeing? Like right now as, as this is being Yeah. middle of 2025. Yeah. So as far as trends as in like content or, Yeah, just like where people are finding success, like do you get your members letting you know like, oh, I've been landing clients on Instagram, or I've been landing clients on LinkedIn because of this strategy that you Yeah. And so it really depends you know, where your ideal clients are and like I mentioned Instagram, you know, we have we do have a member that we do lead generation for, and she, we focus on Instagram only and we. Reach out. We do DM outreach for in only to interior designers. And you have to think of it as this way, if they're using the platform to market themselves, then it's a good indication that that's where you should be too. You know? So that's the question you wanna ask is are they also on here and are, are they also posting content to market themselves? The only exception would probably be like construction. Because a lot of them, you know, it's more of like a male do dominated industry. So like they focus more on like a referral network and they also focus more on like, you know, search, going on Google and searching for the services that they ask for. So it's really just kind of. Understanding your client and kind of figuring out like where they could be, you know, they have a ton of events for big tech, so I recommend going there, Obviously the, the, the templates and the content's gonna help establish the business online presence, Mm-hmm. and helping build trust and credibility and just like letting people know that, you know, you, you're ex, you exist and you are a legitimate business. But, actually going out. And that's why I also mentioned having like an in networking strategy as well is like. For those industries that are harder to get to when it comes to online, you know? So maybe like Twitter would be really great to find out where the next events are and then going to those events and you know, doing the face-to-face networking and things like that. Yeah. I use a combination, even though I am like my, like I said, my niche is mostly online businesses, like I still go to in-person Yeah. those people and those customers. I wanna circle back to you said that you got, that you guys do offer or at least you're doing it for one client. I don't wanna say that you offer this because sometimes we do something for one client and that's, that's that there's like one spot only, but the DM outreach are you like, what. I guess, for example, like one of the things that I've preached for a very long time is that like you can get clients without doing cold outreach. And I still believe Mm-hmm. But as someone who is curious like myself, like I would never want to do that type of thing for myself. But paying someone else to do that for me sounds a lot more comfortable. So what does that look like when you do that for other people? What's like the process for that? we do run these services like every five weeks because, you know, we, we wanna give 'em enough time. But, you know, basically our DM outreach is not, you know, the spammy time where it's like, you know. Hey, here's my link. You know, like, schedule a call or whatever. It's really more just to kind of, it's a, it's conversational approach. It's, it's really just introducing yourself as somebody that if you have specific questions about bookkeeping, QuickBook, or taxes, then you know, you can reach out to me and. I even recommend sending dms to just, you know, new followers. So if you have a new follower or even a new friend on your page and just say, Hey, thanks for the, you know, thanks for the ad, or thanks for the follow, or thanks for the connection. And you can even say something simply like, you know if you know any business owners that are looking to that need help with bookkeeping in or county, just, you know, let me know. and then you can ask them about, you know, what they offer and things like that. And so there, it's like a kind of a mutual connection. But with. When we send dms, we've noticed that a lot of people are like, oh, bookkeeping accounting. Like they decide whether they need it or not if they don't need it. But they're, you know, thankful that they, they have this connection.'cause you'll be surprised, you know, they don't have a lot of bookkeepers and accountants in their circle, you know? Yeah. Um, you'll be surprised at that. And so they'll, they'll say, thank you for the connection. They're not, if they're not ready, then you'll. You know, you can gently ask them for their email to kind of give them more information about your services for their future reference, you know? And then I re I recommend. Collecting emails. And then also you can let them know like, Hey, I'm gonna start a newsletter, and if you don't mind, I, I'm going to add you to my newsletter so I can keep you up to date with tax deadlines and things like that. So, When a bookkeeper reaches out to me, I see it a little bit more innocent in a, you know, to me, because we are a trusted bookkeeping accountant is a very trusted industry. Like, more trusted than like lawyers and attorneys, you know? So it's different when I receive a message from a bookkeeper than if I were to receive a message from like, you know. For example, like an insurance broker or, Yeah. I don't know, another social media manager, whatever, you know, 'cause you know that you're gonna probably get those often. But when you see someone from, you know, that's a bookkeeper and then they send you a really friendly message about like, Hey, if you have any questions about QuickBooks, let me know. I, I, you know, we. It helps bring the guard down a little bit and especially if they're already like, you know, using dms to communicate with future clients. You know, it's just, you're just kind of part of that conversation that's going on in their, you know, in their sphere. Yeah. Yeah. Are you utilizing any automation software like ManyChat for initiating those conversations and like tagging people and Oh yeah, that's a really great one. And this is perfect for, you know, lead magnet templates and things like that. We don't have it like incorporated into our membership. If you, if that's what you're asking, but we're, we're thinking about like creating like workshops and where we can kinda automate that, the whole DM process and things like that. So yeah, those are one of our goals is, you know, using additional tools to help with kind of accelerating the process of, with the whole marketing strategy, because I see it as like sending DMS is just a proactive approach to kind of like accelerating your marketing efforts. You know, because posting content, engaging is kind of passive, whereas like, you know if you send s and if you're, you know, building your, your audience, those are really proactive approaches. Yeah, and those are just gonna like speed up the process of warming Yeah, warming up, you know, building connections. And if you do it on a daily basis, you know, at least, you know, a few times a week, you'll be surprised how far along you've come, you know? Yeah. So one thing that I like I mentioned at the top of the episode, I enrolled in the membership and get the templates. Full transparency. The only thing that I've been using are the, like grid templates. So I haven't used any of the story templates or anything, but all of those are also in there, which like you, you provide so much value in that membership. When this episode airs, I will have just I think I will have already aired an episode with Alyssa where we have a discussion about using templates versus not. Um, so I'll link that in the show notes, but yeah, especially if you are like. You know that your people are online and you want to build your presence. And like you said, now that AI is like, I'm coming up in AI searches for people, Nice. people recently have said, oh, I found you from chat GPT. and that I believe is a testament to the SEO and Yeah. That's awesome. yeah, that is a thing I can confirm. But even if you're not looking for, like, necessarily, if you're going, if you're, if you're wanting to land clients on Instagram, Mm-hmm. you are gonna have to do a little bit more than just post. Pray you are gonna have to do the DM thing. You are gonna have to engage with your Mm-hmm. But I still think the templates are Mm-hmm. but even at the bare minimum, like how I'm using them is purely for visibility. I'm not really doing anything Yeah. DMing unless there's specific people that like I'm trying to build relationships with. Mm-hmm. Like, there's definitely some missed opportunity for me. I am like, okay, I'm writing notes down. I'm like, okay, I need to set, I have ManyChat. I need to set Yeah. DM Mm-hmm. follow Mm-hmm. And things like that. Like right now I'm basically just using it to like get people to opt in to certain freebies and stuff. But, definitely some missed opportunities there. Especially because part of my strategy has been like speaking like on other podcasts or summits and things, and so I'll get an influx of followers from things like that and I am not capitalizing Yeah. that, but. Yeah. Yeah. Yeah. Yeah, awesome. much that can be done. And that's like another thing that I wanna give people permission to, like I said, like I'm not using any of the other templates except for the templates that go on my Instagram Mm-hmm. And so I don't want, like, you can start small, right? You can just. Yeah. Oh yeah, definitely. Even just take one per week and start with that, if that feels doable. And then next month add a few more, and then the next month sit down and just do all of Mm-hmm. Yeah, like you don't have to do everything at once. And I honestly feel like when you do try to do that, that's when you will burn yourself out and get really discouraged because you'll put all this effort into. big and making sure you're doing every little piece and you're posting on every single platform and you've posted every single template that Grace sent out and, then you don't see results in the first month. And then you're gonna get really discouraged because like that's gonna happen. Like you're not gonna, I didn't see any results the first month or Mm-hmm. That I was Mm-hmm. the templates and I knew that because I know how marketing works. Yeah. a long Yeah. But but yeah, since then I've had multiple leads and clients say, yeah, someone gave me your name as a referral, and then I went and looked you up on Instagram and Google and found all this stuff. So Yeah. I use chat GBT to do research on people who wanna do collaborations with me Awesome. People that book a call with me, I'll drop the website on and have chat GPT, like, give me a breakdown of like their background and give me some pointed questions to Yeah. there's so many ways that you can use AI in the marketing and sales process that, yeah, I would just wanted to share that. Yeah, that's, that's really awesome. You know, I, I love that, that, that. All of those search results are coming and, and I think it's becoming more hyper personalized and hyper specific. You know, and I think the changes are gonna be, you know, it's gonna be unknown for a lot of people. Even the people creating these AI tools dunno what's gonna be happening in the next couple years. So, Yeah. we're gonna be all ears and all eyes and making sure that, you know. Recreating the things that they need to, you know, propel their business forward.'cause I think that's really, really important. And then now, with, Community leaders like you and I, you know, we're, doing our best to make sure that we, we keep our community informed with these things. And I think that's gonna be really important too. So that's why I love the idea of having, like the Dream 25. And then also partnering with these, like with QuickBooks, you know relays and, uh, and a great, great example, Gusto. They have all these directories, you know, and you can even take it a step further. And even like suggest or propose that you write like an article for them because this is what AI wants. Like AI wants to see more information, more credible resources of you, your business, and the more that. You have of that, then it's gonna be really easier for, for it to match you to those people you know. Yeah. Absolutely. Well, thank you so much for joining me on the podcast. I was super excited to have you on as a guest after months of me using the template. I was like, I'm gonna, I'm gonna invite her on after I, after I actually use these and make sure that, like, definitely huge value, depending on how you use it, will depend on your success with them. For sure. Um, one of the things, one of the tips that I think has helped. Me not feel like I'm using a template, because I know that's probably a question you get a lot is like, well, what if I'm posting the same thing that all the other bookkeepers are posting? Number one, I follow lots of bookkeepers and I see the templates, and I can pinpoint them, but the cool thing is, is like post mine in a different order than everyone else does. That's cool. For one, like, I don't know if you have a calendar that you suggest people post in a certain order, but I just choose when I want, other than the ones that are like specifically for a Mm-hmm. Everything else, I just kind of post randomly in a different order. Then the other thing that I do as well is I actually try to rewrite a lot of the captions, like with the same. General Mm-hmm. in my voice. So I think that's important. And then the third thing is I use my own branding photos yeah. like anytime you have a photo in, like a stock photo in one of the posts as an image, I always try to replace it with one of my own branding photos. And then of course I use my brand guide, like my colors, my Yeah. my fonts. I think that's really Mm-hmm. to do too. And the other thing too is like if you're following a bunch of other bookkeepers, you're gonna think everyone's using the Yeah. because that's what you're seeing. But your clients and your potential clients likely are not following a bunch of Yeah. No they're not. So don't worry. Yeah, and that's why I said like you gotta build your audience of your ideal clients, you know of. yeah. Of the people that need to see our content, you know? And so if you're not, you know, if you're in that world, then you are in their world now. And so you, you can kind of like see what's going on with them, you know, and how you can even naturally engage with them on, through their content as well. So one of the things that we do recommend, like to make it more personal, is like you can turn any of those posts into like a carousel, you know, so you can, you can add a page. Right before you know the actual page and put your, an image of you or something else, and then turn it into carousel, you know? I love Yeah. And so you, and you can also pull the captions and then you can put captions on there or whatever. So, you know, with using Canva, it's just so much easier to like, customize and like really personalize it to your own. And I've seen our content be changed in different ways and I'm like, wow, that's really cool how she did that, you know? Yeah. lot of our members are still posting content, you know, whether it's like video reels or stories or just, you know, posting some content like personal experiences and things like that. So it's not just like our content, it's like, it's just kind of like a holistic approach, you know, to their whole content strategy game. Mm-hmm. Yeah, exactly. I suggest try not to follow a bunch of bookkeepers, and if you do follow them from your personal account or something, Mm-hmm. if you follow them from your business account. Instagram is gonna get the message that, oh, you want to see other bookkeepers, they're gonna feed you more and they're gonna feed your profile to those bookkeepers as well. So I don't think that's the, the best strategy. And LinkedIn is the same way. Yeah. If your, if all your connections are bookkeepers and accountants, that's what you're gonna see. Exactly. I, I know it is really easy to do that because at first Facebook is gonna say, Hey, you're an accountant. I'm gonna suggest other accountants for you. So like, it naturally that's what's gonna happen, but you have to stop there and you, and you have to tell the, the algorithm, no, that's not what I want. You know? And if you continue, you know, on a daily basis or weekly basis, if you continue to follow. Add friends, you know, that are within that kind of circle or that network, then it, that's how you work the algorithm to your advantage, also like we have, you know, hashtags for locations. So I think that's really helpful too for if you don't have a niche, it's. Important to have your city and state and like I mentioned earlier, just optimizing for location it's such a easy SEO strategy, you know, because when you think about it, like the three main, factors of like how AI scans content and personalized content is. By interest, behavior, and location. You know, because they want to make sure that you're also consuming content that's English speaking, you know, non different countries. So it's gonna be really, personalized to like, what you're doing, what are you searching? And like, Where you're at. So, take advantage of making sure that you have your city and state and also having a Google business profile, you know, because. I think when you start, you know, when you do the in-person networking, you're gonna start locally. You know I think you wanna start locally and then go on to like, bigger events because the local business owners, you know, the, they're the ones that they love being able to work with people that are nearby.' cause you know, they're not. They don't have online businesses. They're like mom and pop. So like a lot of it is just interface. So like, you know, if you get into their world, like, I think that it just feels more natural for them. So I think that that would be a good strategy for in networking. You know, giving business cards, you know, handing out flyers or things like that. And then also reciprocating and then giving information about their business and business cards and things like that. So I think people should never forget about that part of like in networking, locally and then also like, you know, attending the, the big events and things like that. Yeah. Absolutely. Well, thank you again. I know I said that like, thanks for coming on the podcast and then we went on a whole new tangent. But if people want to get a hold of these templates and the membership that we were just talking about or just connect with you online, where's the best place for everyone to contact you and, and connect? so I'm on Facebook at Social Accountant and then on Instagram we're at Social Accountant Media, and then on LinkedIn we're at Social Accountant. Awesome. So once you go there, you should find links to everything that we talked about. There will also be links in the show notes. Thank you again, grace. So Thank you. on the podcast. I really appreciate all the work that you are doing for our industry. It's a lot of content that you're creating yeah. Yeah. I know you have a team, so thank them as Mm-hmm. But yeah, thank you for creating this Thank you. Mm-hmm. you. You know, we try to make the content really like real time and relevant to what's happening right now because, you know, it's not about just creating random content. It's like you have to have a strategy, you have to be intentional, you also want it to be trendy, like what's going on and informative at the same time, you know? So just kind of, before we, take off, I wanted to just say like, for business owners, for bookkeeping business owners that are creating content for yourselves,, to how to make your content creation easy, just think about like two core questions, and this is how we create our content too. It's like, number one is what are business owners thinking about this month, or. In the next couple months, and then second, you know, what should they be thinking about when it comes to their business finances and what they might be overlooking or missing, you know, because right now business owners aren't thinking about tax season anymore, so they're, they're not gonna want that to see that tax post, you know, tax deduction posts. But they are, you know, probably thinking about. hiring their kids for the summer, you know, and what are the tax benefits for that, you know? And then lastly, like, you know how there's the whole QuickBooks versus zero kind of thing going on. And so we created a promotional post about can I hire you to switch accounting softwares? And we had to tag a subtitle like, yes, we're happy to do that for you. So when it comes to content creation, it shouldn't be hard, you know, just answer these two things and if you have a niche, obviously answer what, you know, interior designers should be thinking about this month. And so, yeah, I just wanted to say that because I know content creation is like still a big struggle for, business owners, particular bookkeeping and accounting business owners. Yeah. I tend to feel like our industry is like so boring to talk about, but if you niche down like it actually provides. You more opportunity of things to talk about because you're not trying to be generic and so it's like you can specifically apply this to their business and their type and it just makes it a a lot more fun to be honest. Yeah. Yeah. Yeah. Exactly. Okay. Well thank you again. Yeah. Thank you so much. You're the best. and we will talk to you soon. Make sure you guys, if you're listening and anything in here was help found, you found helpful or resonated, please reach out to Grace and myself and let us know. Take a screenshot of the episode and share it on your social media, please, media, and we will talk to you next week.

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